Difference Between Outbound And Inbound Telemarketing Company

Technology gives a huge evolution in business world. Nowadays companies can easily reach the consumers by online pay per click campaigns and market via social media. due to this approach business become more efficient. Business process outsourcing services great impacted by technology.BPO call centers have grown across the globe so that to provide affordable services to companies in location where labor is expensive. Call centers around the world now provide companies with a way to implement B2C, B2B telemarketing, and appointment setting services at a low cost. Before starting your telemarketing campaign first decide approach. Decide whether you want to utilize inbound telemarketing, out bound telemarketing or an assistant who can fulfill multiple roles. lead generation company , telesales is the UK’s leading outbound and inbound business to business telemarketing company providing a full range of telemarketing services.

 Inbound Telemarketing

Most people think that inbound telemarketing is just like customer support but it is no actually is. it is slightly different from customer services. For customer services there is typically a representative who will answer questions on behalf of an existing customer. While in telemarketing, typically, the lender will generate leads online, and the telemarketer will handle inbound inquiries. The telemarketing representative will answer basic mortgage related questions, and set up an appointment with the prospect and the loan officer.

Outbound Telemarketing

first step in outbound telemarketing is to define your market. The next step would be to write a script. Customize a short script that will help your telemarketer effectively promote your products or services to your target market. Send the script to your telemarketer and have him practice overcoming potential objections. Set up a phone call to role play the script with your telemarketer. This will give you your first idea of how the telemarketer will sound on the phone. If there are any stumbling points, refine your script to make it sound better. Once you have completed the script, have your telemarketer call prospects for a day or two, and see how it goes. Check back in with your telemarketer, and get some feedback. Find out what kind of objections they are hearing and continue to refine the script accordingly.